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Creating coupons on WooCommerce, guide!

febrero 2, 2020

 

The use of discount coupons an online store can be a good strategy to improve your sales.

When using coupons WooCommerce must be clear that it should be one more strategy into your marketing plan, to the same as for a strategy of discounts on WooCommerce

Therefore always say you should think very well for that marketing goals is useful and what kind of coupon must be created, for example, coupons can come in handy to encourage purchases less time in traffic.

But they are also a good claim for those who already bought you back to.

If the marketing strategy is important so is creating WooCommerce coupons correctly. The main issues you should ask are:

  • amount of the discount coupon offer.
  • If the coupon will have a deadline for use.
  • conditions that the customer must meet in order to use it.
  • And the times he will be able to use the coupon and if the same user will be able to use it more than once.

Table of Contents

  • How are WooCommerce coupons and how
  • Guide

  • work to create coupons on WooCommerce Enable use coupons WooCommerce plugin Install WooCommerce Coupon Extended Features FREE. Create new coupons on WooCommerce. Choosing the right type of coupon. Configure the characteristics / conditions of the coupon in WooCommerce set usage limits WooCommerce coupons Create a coupon that offers free shipping.
  • Enable use coupons WooCommerce
  • Install plugin WooCommerce Coupon Extended Features FREE.
  • Create new coupons on WooCommerce. Choosing the right type of coupon.
  • Set the characteristics / conditions of the coupon in WooCommerce
  • Set limits using coupons in WooCommerce
  • Create a coupon that offers free shipping. Conclusions
  • Enable use coupons WooCommerce
  • Install plugin WooCommerce Coupon Extended Features FREE.
  • Create new coupons on WooCommerce. Choosing the right type of coupon.
  • Set the characteristics / conditions of the coupon in WooCommerce
  • Set limits using coupons in WooCommerce
  • Create a coupon that offers free shipping.

How are WooCommerce coupons and how

WooCommerce Coupons are operating in the digital adaptation of paper coupons lifetime in supermarkets.

If in supermarkets must take the coupon on paper or mobile so that the box can scan and apply the discount to your purchase, in the case of an online store is the same.

The digital coupon is a text that you can enter in a section for that purpose on the website of the cart or on finalizing purchase and any discount applies predefined what you pay for your purchase.

Therefore we three types of possible coupons :

  • Discount set in the cart.
  • Discount percentage in the cart.
  • discount on a product.

is true that a priori the options WooCommerce provides for creating coupons are basic and probably insufficient to stores where coupons strategy is important.

However must take into account two things :

Yes I will expand recommend the functions of coupons through the plugin WooCommerce Extended Coupon Features FREE

.

This plugin will allow us to have a higher level of specificity < / b> in the configuration of coupons.

has a paid version that solves some advanced configuration issues that are not of the whole necessary for good management of coupons and if you need to leave this post about discounts on WooCommerce.

However, the price of this plugin is more than accessible.

Remember that Webempresa is not supported on payment plugins, so if you need assistance should contact the plugin support.

Guide to Creating coupons on WooCommerce

Enable use coupons WooCommerce

management coupons is enabled by default in WooCommerce, so that it can use must activate it from the «Settings» menu WooCommerce in the «General» option.

For this you must check the option «Enable use coupon code». This allows coupons apply in the pages of finalizing cart and purchase.

can see another option: «Calculate sequentially discount coupons».

This option implies that when the customer uses more than one coupon on the purchase does not add all the discount and apply it.

Instead, calculates the result of applying the first coupon and on that result the following applies. And so with all coupons will be used by the client in one purchase.

Install plugin WooCommerce Coupon Extended Features FREE.

This plugin can be found in the WordPress repository so it is possible to download or install it directly from the «add new» in plugins.

Once activated, this plugin has a configuration page in the «Settings» menu Worpress. You do not need to perform any settings on this page.

This plugin also adds configuration options directly on the page creation WooCommerce coupons.

You can see the difference between the edit page of coupons without the plugin installed and is activated.

Create new coupons on WooCommerce. Choosing the right type of coupon.

To create a coupon must click on «Add coupon» in the «coupons» WooCommerce menu.

page edition of the coupon has different tabs where all the coupon is set.

What is first put a name to the coupon in the coupon code field. It is important to note that this name is the one who will have to put the client on the cart page or Checkout to take effect.

Here we have two options , use a text describing the offer as it could be DTOSociosEnero if we were to offer a discount to members for the month of January, or conversely also have a button that generates an alpha numeric code random.

A I’ve always liked more coupons with descriptive text because it makes them more personal.

The first tab, «General» is where we select the type of coupon that we offer.

The coupon rate is determined by the discount rate and the amount of this:

  • Discount set in the cart.
  • Discount percentage in the cart.
  • Product Discount set.

The coupon will provide a fixed discount on subtotal of the cart.

provides a discount equivalent to the percentage indicated on the subtotal of the cart.

Here deducts the indicated amount of each of the cart.

Keep in mind that does not apply the discount on the postage. If we want to create a coupon that offers free shipping costs must configure it. In the last point of this guide I explain how.

And finally on this tab «General» can indicate an expiration date on the coupon. Indiquéis the day in the configuration no longer can use the coupon. Watch this .

Set characteristics / conditions of the coupon in WooCommerce

The characteristics and conditions of use of the coupon in WooCommerce are configured on the tab «Usage restrictions».

The sections that can be configured are:

  • minimum and maximum expenditure.
  • individual use.
  • Excluding sale items.
  • products or categories that should be in the cart so the coupon is applied.
  • compliant products.

can set the minimum and maximum allowable expense in order to use the coupon. If for example I want the coupon to be used for purchases over € 100, that’s the amount that would have to put at least expense.

We must check this box if you do not want customers to use the coupon being configured with other coupon offers.

Exclude items on sale.

A the same as if we mark this option the coupon does not apply to items already they are on sale in your WooCommerce store. And if the coupon is for a discount subtotal cart not apply when there are products on offer included in the cart.

products or categories that should be in the cart so the coupon is applied.

This section will indicate that specific product or a product of the class indicated must be in the shopping client for the coupon is applied.

In the case of products, the first selector is a conditional among all one. This is one of the features that adds the plugin WooCommerce Coupon Extended Features FREE.

If you choose ALL the coupon can be used if all the products listed in the section of products in the shopping client.

If you chose one coupon may be used provided that at the least one of the products listed are in the cart. And if instead of indicating which should be can indicate which should not be.

And with the same operation can set the coupon product categories.

compliant products.

This is another option that adds the plugin WooCommerce Coupon Extended Features FREE.

We can not only choose products, we can also indicate the minimum and maximum number of units should be in the cart so the coupon is applied.

And we see that we can restrict the use amount in the subtotal of products selected in the configuration.

The rest of the configuration of our coupon will be done in the «Arrange» tab.

Here we can choose the discount applies if the customer chooses the payment method and shipping method selected in the configuration of the coupon.

we can also restrict the use of specific clients, allow or restrict user to the profile of the customer.

Set limits using coupons in WooCommerce

must pay close attention to setting limits use of the coupon because to do so may well take to have significant losses. So I recommend this part and configure think carefully.

see in the tab «Limit Use» three sections to complete.

  • limit coupon use.
  • limit usage to X items.
  • limit usage by user.

This section should indicate the number of coupons that can be used. If we leave it blank you can use unlimitedly.

This section is very useful if you want to create campaigns that generate emergency coupons customers, for example, 10% discount to the first 100 buyers. In this case we would put 100 in this section.

Aparado

This will limit the maximum number of items which you will apply the discount if the coupon is set to discount items. An example would coupon, discount 2 € per item to a maximum of 10 items.

Here we indicate how many times a user can use the same coupon on various purchases.

Create a coupon that offers free shipping.

As I said it is important to note that coupons are always applied on the subtotal of the cart, that is, never discounted shipping costs.

In fact if free shipping is not offered an order can never be zero because always will add shipping costs.

But you can create a coupon that includes free shipping costs.

What is first check the «Allow Free Shipping» box in the «General» tab of the configuration of the coupon.

And to work we must first set up a free shipping method which assign the coupon.

What is to first create a method of free shipping on shipping area that will be applied. In the picture you can see an example.

I created a shipping area for Spain and it’ve created a method of shipping.

In the configuration of this method of free shipping in the section «The grautito shipping requires … «must choose» A valid coupon free shipping «.

Thus our coupon offer free shipping costs.

Conclusions

Create coupons on WooCommerce is quite easy following a set of guidelines I’ve told you in this article.

But not only is important to configure the coupons if you do not have to be clear that a strategy into your marketing plan.

When setting up your store with coupons WooCommerce must be clear about your goal to meet the discounts. You think that strategy because mismanagement can lead to losing money. Thus writes

what is the purpose and characteristics of your offer always thinking about who will be able to use the coupon if the discount is calculated on total cart or products.

If the offer will include all kinds of products or certain ones. Also whether there should be a minimum or maximum amount of spending to use it.

Once you have a clear description touches set the coupon following the characteristics that have defined in the description and following the guidance that I propose in this article.

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