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How to improve loading speed of your website in 2018

marzo 30, 2020


Did you know you can be losing thousands and thousands of visitors to your website because your website does not load fast enough? You are right. A couple of seconds more can spend a huge bill.

sure is not something you can afford. What good is all the work that you dedicate to your website if it turns out that people leave right at the door because it was tired of waiting for him to open?

to remedy, in this article I will show you how to check whether your web approves or suspends in loading speed and what to keep in mind to get load faster.

Index [Show]

  • 1 Why is it so important to improve the Page Speed ​​
  • 2 Tools for measuring time carga2.1 PageSpeed ​​Insights2.2 GTMetrix2.3 Pingdom2.4 WebPageTest
  • 2.1 2.2
  • PageSpeed ​​Insights GTMetrix

  • 2.3 Pingdom
  • 2.4 WebPageTest
  • 3 Tips for your website to load more rápido3.1 1. Choose a good hosting3.2 2. Choose a light theme and optimizado3.3 3. Apply the rule less it is the diseño3.4 4. Reduce the size and weight of the imágenes3.5 5. avoid plugins innecesarios3.6 6. optimizes the code and prevents saturación3.7 7. Minimizes and optimizes CSS 8. caché3.8 eye with excess redirections
  • 3.1 1. Choose a good hosting
  • 3.2 2. Choose a light theme and optimized
  • 3.3 3. Apply the rule of less is more design
  • 3.4 4. Reduce the size and weight of the images
  • 3.5 5. Evita
  • unnecessary plugins 3.6 6. Optimizes the code and prevents flooding
  • 3.7 7. Minimizes CSS and optimizes cache
  • 3.8 8. Beware excess redirections
  • 4 Conclusions 2.1
  • PageSpeed ​​Insights
  • 2.2 GTMetrix
  • 2.3 Pingdom
  • 2.4 WebPageTest
  • 3.1 1. Choose a good hosting
  • 3.2 2. Choose a light theme and optimized
  • 3.3 3. Apply the rule of less is more on design
  • 3.4 4. Reduce the size and weight of the
  • 3.5 5. avoid unnecessary plugins images
  • 3.6 6. Optimizes the code and prevents flooding
  • 7. Minimizes CSS 3.7 and optimizes cache
  • 3.8 8. Beware excess redirections

Why is it so important to improve the Page speed

the loading speed is critical to the user experience .

And if it is important for the user, so it is for Google and positioning .

what extent is it important?

lot! While every millisecond counts.

Think about it. Our patience when users want to access a website at this stage is minimal, especially if you are using a mobile device.

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What happens when we believe a site takes too long to load?

Let us directly Come on, surely not return, and seek another option.

you imagine that very high bounce rate on your website?

The amount of visits, money and conversions that may be missing for a few seconds more?

Well, to give you an idea 47% of users expect a web later 2 seconds or less to load while 40% did not hesitate to abandon a web with a charging time of more than 3 seconds.

The loading speed is at the same time, increasingly decisive for positioning.

Especially with the widespread use of the Internet from devices, which has already led to Google to prioritize mobile versions in their search results (Mobile First Indexing).

In this line, the same Google has already announced that loading speed on mobile be a factor that directly affects the ranking of the websites.

If every millisecond counts, even on mobile devices. A study by Google, the probability of bounce in a web increases dramatically with every second more:

What does this mean? Well yes or yes you start detecting what those factors or elements that may be affecting the loading speed of your website and remedy them as soon as possible are.

tools to measure load time

To begin with, what you do is check the upload speed of your web to know whether to approve or suspended.

To do this, you can use several free tools , which will also provide guidance on what is going wrong and will make recommendations to the matter.

For real results, I recommend that you take the test incognito in your browser.

PageSpeed ​​Insights PageSpeed ​​Insights is a Google tool that analyzes your website and gives you a score from 0 to 100 both desktop and mobile version.

The closer to 100, the better. Above 80 , already you have the approved.

So just enter the URL and give you the results in seconds.

The tool will also provide a series of indications and recommendations. Do not settle with the approved if your case. Have these recommendations into account and improve what you have to improve.


GTMetrix is ​​a tool that analyzes your web site simultaneously performing the test speed and performance of Google PageSpeed ​​and YSlow Firefox extension.

need Just enter your URL and within seconds you provide a diagnosis.

also will provide a comprehensive report suggestions for improvement in order of priority.

Pingdom Pingdom

allows you to test your website from different regions of the world.

As in previous cases, just enter the URL to receive the report of findings and recommendations for improvement with corresponding score and priority.


WebPageTest Allows you to choose the location and browser type to analyze the load time of your website. In addition, each speed test performed three tests, so you can get an average.

With these tools have more than enough to see if your website needs to improve loading speed and know what is mostly failing.

Tips for your website to load faster

Then let’s see what those factors you should take into account when optimize the loading speed of your website to suit requirements are and Google users.

1. Choose a good hosting

not help you much if you have an optimized web hosting is not up for stability and response time. That is why, or yes, you should choose a quality hosting. And, yes, the quality is paid.

However, for about $ 5 to month can have a perfectly quality hosting that meets the needs of your website and do not stop lying. Only a good hosting will give you the guarantees you need.

If you’re interested, recently took a full super technical study to determine what the best cheap hosting for WordPress. The study consisted of testing three hostings which are very popular for their value: Webempresa, Raiola Networks and Sered.

Tests conducted allowed us to conclude that Sered is hosting in that price range, endure stress better and offers greater stability and speed .

Also, just to be here and be a furious marketing, I have a surprise for you:

What you seem to have two free months of hosting?

From there, you decide. No matter the provider you choose, but opted for a quality hosting.

Choose your hosting style can go wrong very expensive. And certainly not worth it for a few euros a month.

2. Choose a theme light and optimized

Did you know that 77% of best-selling WordPress themes suspended in loading speed desktop and up to 96% on mobile? Astonishing, but true.

Many templates, especially those that offer more design options and customization, native contain errors related excess code, shortcodes, required plugins, images, etc.

All this, in the end, just taking its toll on the performance and loading speed of your website, beyond the issue aesthetically is what you were looking for.

is why we created Orbital Theme, the unique WordPress theme optimized for SEO without a line of code again, to favor speed loading, positioning and user experience.

With the right settings, Orbital can help your web load like a bullet. Not that I say so, also. There are many people that have already been able to check.

I’ll leave. But what I recommend is that, when choosing a topic, do not look only on the aesthetic and previously verify to what extent is optimized or not.

The more you take the native WordPress functionality and less dependent on external elements and programs better.

3. Apply the rule of less is more in the design

Do not be put only for aesthetics and applies the rule of less is more.

Each element is put into the design of your website will affect the loading time of your website. What are you going to help have a web super nice if users do not enter because it takes too long to load?

bet for a clean and minimalist design .

Such designs favor the experience of the user, make your web is lighter and load faster and therefore have a better positioning.

4. Reduce the size and weight of the images

The images represent more than 60% of the weight of your web .

This does not mean you delete them, because they are important, but you should optimize them to the maximum .

There are plugins like WP Smush that handle compress images to the upload to your web.

But still, I recommend that you optimize also the weight and size of your images before uploading them with a tool like Photoshop, Optimizilla or

5. Avoid unnecessary plugins

offer WordPress plugins is almost endless. There are all kinds, to add multiple features to our website and do virtually everything imaginable.

There is no doubt that plugins can give us a lot of life. But do not be carried away by temptation.

Installs only those who really worthwhile and remember to uninstall and remove those plugins that can be installed at any one time but do not use anymore.

plugins, some more than others, can overload your web and make it slower.

6. Optimizes the code and prevents flooding

Excess code affects the loading speed of your website.

Every time you enter an item or external program to your web, be adding HTML, CSS (Cascading Style Sheets) and JavaScript are not optimized and generating layers of code.

Do you remember what you said before about the themes and templates?

Many do not take advantage of the native WordPress functions and to function properly, need to use external programs, shortcodes and plugins that may end up saturating the code of your website.

you yourself do not enter the code manually, does not mean that code is not there.

avoids saturation code and if you think it’s worth sacrificing speed load. 7. Minimizes

CSS and optimizes cache

One of the most common recommendations of the tools that test loading speed is to minimize the CSS (Cascading Style Sheets) and take advantage of storage in the browser cache.

Minimizing CSS, server must read less information and can display the page faster to the user.

Meanwhile, take advantage storage cache in the browser allow users do not have to load all your web each entry.

Thus, part of the elements will remain saved and you can access the web faster.

all adds up and, considering that every millisecond counts, it is worth.

A simple way to fix this is the plugin W3 Total Cache.

Once installed and activated, will appear in your list of plugins. Then you must click on «tools» or «settings» and enable the page cache box.

Now go to the section «Minify» and make sure the boxes for the settings JS and CSS minification are enabled. Do not touch anything else.

8. Beware excess

Redirects Redirects are useful but if you spend will affect the loading speed of your website.

Why? Because every time a user wants to access a page with a redirect, the server will use more time to show it, because you first have to go to a page and then another to display it properly.

redirection affects all page files, including images, CSS and JavaScript.

all adds up to the time you must invest your server to show the page to the user and, as you know, every millisecond counts. The less work you have to do the server, your site will load faster.

This does not mean completely banish redirections, because they make their role, but use them when really necessary and knowingly. Much

also eye 404 errors, which cause unnecessary requests to the server, as well as directly affect the user experience. Conclusions

your website to load as quickly as possible is crucial. For your users and Google. And especially, when it comes to mobile devices.

A second more may be making you lose traffic and conversions.

There are many factors to keep in mind. Some are more important than others, but all can help you go scratching milliseconds to speed up loading of your website.

Above all, pay close attention to the following:

  • Choose a hosting quality is stable and will guarantee an optimal response time
  • Pick a clean and optimized as possible template. Do not be put only aesthetic
  • Simplifies design. Note that each element overload the code and weight of your website.
  • Optimizes the size and weight of the images on your web

Doubts, comments? I’m waiting down here!