Saltar al contenido

How to set up an online store WooCommerce

febrero 2, 2020

 

When finally we decided to create an online store WooCommerce, we began a process that We should make blindly, but step by step and conscientiously.

The apparent ease of management tools content, such as WordPress, and electronic commerce, as WooCommerce, invite you to proceed with this task without a plan or defined strategy, which in the future, when the store is fully operational you can lacrar growth.

On the other hand, create an online store not only involves installing and configuring the e-commerce platform, but take a series of decisions that are not directly related to eCommerce, are essential to launch the online store, as the name of the domain, theme or plugins that will be necessary.

If not decided correctly, in haste and without careful thought, not even the versatility of modern technological tools for content management and e-commerce can offset the negative impact of such decisions.

In this article, we will detail the entire process of installing and configuring a new online store, from the moment we conceived the idea, until it is operational and available to future customers.

Table of Contents

  • WooCommerce, the leading solution for eCommerce WooCommerce Why use our online store for
  • Why use WooCommerce to our online store
  • What do we need to set up a new online shop with WooCommerce? 1. Election of the domain name of the online store 2. Choose a web hosting provider 3. Install and configure WordPress 4. Install WooCommerce 5. Configure basic information WooCommerce 6. Add products catalog WooCommerce 7. Select and install a theme for WooCommerce 8. Choose and install additional plugins, if necessary
  • 1. Election of the domain name of the online store
  • 2. Choose a web hosting provider
  • 3. install and configure WordPress
  • 4. install WooCommerce
  • 5. Configure basic information WooCommerce
  • 6. Add products to WooCommerce catalog
  • 7. Select and install a theme for WooCommerce
  • 8. Choose and install additional plugins, if necessary
  • Conclusions
  • Why use WooCommerce to our online store TG _020
  • 1. Election of the domain name of the online store
  • 2. Choose a web hosting provider
  • 3. Install and configure WordPress
  • 4. Install WooCommerce
  • 5. Configure basic information WooCommerce
  • 6. Add products to WooCommerce catalog
  • 7. Select and install a theme for WooCommerce
  • 8. Choose and install additional plugins, if necessary

WooCommerce, the leading solution for eCommerce

When we create a store e-commerce, we have two main ways to have our website:

  • A eCommerce services platform.
  • as a hosted service on a web server with a specialized software for WordPress eCommerce, as WooCommerce.

a platform for e-commerce services, managing the online store is mainly administrative, such as product catalog, order tracking or customer care, with little freedom to set up and define the functionality end of the store.

The main advantage of these platforms is that much of the setup process is virtually automatic, which should only select which utility service or feature we want in our store.

However, this advantage also means its main limitation: we can only use the features provided by the platform; if we include special services or custom designs beyond the platform offers in its catalog of templates, we can not. In many cases, this can prevent our store grow in the future.

In contrast, a web hosting service with WooCommerce not have this limitation: the versatility of WordPress, the content manager on which to install, can add ons ( «plugins») with any functionality or service imaginable.

Moreover, the only economic cost of using a web hosting service with WordPress and WooCommerce is typical of the hosting provider, since both tools are free.

As we need more advanced services (such as themes or plugins), we may have to make a payment, only once almost always, but remains under our choice and only when we deem advantageous for the functioning of the online store or sales .

Now this greater freedom and power of action supposed to perform various technical tasks to take care of both its administration and security, as well as management’s own online store (orders, catalog, tracking payments, etc. ).

In short, we find the following dilemma:

  • If we want a quick fix, but limited in functionality and possibilities of growth and a monthly fee, we can choose a platform like Shopify.
  • Now if we want a versatile, flexible and free solution, but requires a little extra effort to launch the online store, WordPress and WooCommerce certainly offers one of the best solutions in the market.

Why use WooCommerce to our online store

For if we have not been convinced of why we should use WooCommerce for a new online store, then see the main reasons for choosing it:

  • Low cost. One of the best things about WooCommerce it’s free. We can create and launch a fully functional online store without paying absolutely nada.Cuando need extra features, most add-ons or plugins are very reasonably priced (from 25 euros).
  • product with multiple features. The versatility and flexibility of WooCommerce to manage product catalog is possibly an all time fuerte.Así with WooCommerce can sell both physical and digital products and allows for variations of products such as colors and sizes, digital downloads and even affiliate products, plus multiple configurable options for delivery and payment as well as a module very detailed reports.
  • friendly and robust environment. WooCommerce integrates seamlessly with virtually any WordPress theme (although it is preferable to choose subjects that are specifically designed for WooCommerce) and fits into any store size, from small to the largest.
  • ons systems. To the being a widespread platform, has lots of plugins to cover almost any need that comes to mind for our online store, at very low cost and even if gratuitos.En not find a plugin, WooCommerce also has its own system API for custom development.

When we need extra features, most add-ons or plugins are very reasonably priced (from 25 euros).

So with WooCommerce can sell both physical and digital products and allows for variations of products such as colors and sizes, digital downloads and even affiliate products and multiple configurable options for delivery and payment as well as a module very detailed reports.

If you do not find a plugin, WooCommerce also has its own API for custom development system.

What do we need to set up a new online shop with WooCommerce?

Before «create» and set the online store itself, we must take a series of decisions, independent of the technology we use, and follow us during the operation of the online store.

Let then step by step, what we must do to create and configure a new online shop with WooCommerce:

Although the process may seem very long, actually more time is devoted to the analysis and research of some of its points , that the tasks of administration, configuration and management of WooCommerce, as we will see.

Before’s break each point of this process, the following video makes a complete tour of how to perform each of these steps, except the choice of the domain name, which does not require any action on WordPress and WooCommerce

1. Election of the domain name of the online store

the domain name will determine the website or URL that users will use to enter our online store. Choose a domain name inauspicious may confuse the user and even cause us to lose visits and sales.

For this reason, since the web address of an online store is permanent (although you can change, has many negative and best avoided principled implications), we must be very sure to choose the most suitable for our business with these recommendations :

  • that is not too long to be easily remembered.
  • main activity related Store or our brand. Easy
  • transcribe not required to be spelled to understand.
  • expressions in Spanish, to avoid confusion, misunderstandings or errors.

Registering the domain name should do to the least under the extensions «.com» and «.com», the most used by far to prevent someone from appropriating one or the other.

In general, when we hire provider hosting service (next point), we can also register the domain name, all in the same operation.

2. Choose a web hosting provider

Web hosting we provide the server where we will install WordPress and WooCommerce to set up our online store and customers can access it via the Internet with your web address.

There suppliers very «cheap», even from one euro to the month, but that low cost has, despite the redundancy, a price:

  • Limited bandwidth, which reduces the number of users who can simultaneously access without reducing the loading rate.
  • few server resources, such as memory, hard disk or processor, which can also affect the loading speed.
  • or nonexistent service personnel or time constraints support, which can lengthen the time that our online store is out of service for any technical problems.

These limitations may eventually affect organic positioning of the store, which directly negative result in our visits and consequently, sales.

For this reason, we must choose web hosting providers quality and a tradition of good service to its customers, as Webempresa, which also also represents a high monthly payment, from 6 or 7 euros a month:

Click to enlarge

for a price well for quality web hosting, better not risk losing customers and sales for poor hosting service.

3. Install and configure WordPress

Once we have hired web hosting for our online store, the supplier will supply us with all the information necessary to enter your control panel and start configuring our website.

The control panel can be, and usually, vary from one provider to another, although most offer the same core services. The most usual control panels are cPanel and remote Plesk.

For Webempresa, use cPanel with the following provision and services:

Click to enlarge

As we can see in the picture above, cPanel includes an option to install WordPress and another to install WooCommerce (which also installed WordPress).

We will choose to install and configure WordPress, then viewed separately (in the next section) How is the process of installing and configuring WooCommerce.

When you click «Install WordPress», comes the following screen:

Click to enlarge

proceed to fill in the fields with the information you ask us, taking care to choose the secure version «https» and selecting the domain name you have decided to shop.

Once you press the «Install WordPress» button, proceed with installation and the end, the supplier will inform us the information necessary to access the administration area and configuration of the new website, your web address, administrator name and password.

4. Install WooCommerce

Now we enter the area of ​​administration of our new website ( «dashboard»), completed in «wp-admin», placed after web address:

https: // www.mi-tienda-online.com/wp-admin

the following dialog box appears where we enter the name of the administrator username and password in the previous section, we provided the supplier:

once inside, we install the plugin corresponding to WooCommerce, accessing the option » Add new «menu» plugins «from the WordPress control panel and typing» WooCommerce «in the search box plugins:

Click to enlarge

On this screen, press the button» Install Now «next to» WooCommerce «and we hope to install. Is an automatic process, where you do not have to do anything. At the finish the installation, you must press the «Activate» button to WooCommerce is available and can configure.

5. Configure basic information WooCommerce

After you install and activate WooCommerce, we have two ways to configure WooCommerce: via the options menu or by using the setup wizard, which only displayed the first time we installed WooCommerce:

The setup wizard lets you configure WooCommerce us the most important sections of the plugin through several consecutive forms and optionally install some plugins recommended by developers WooCommerce:

6. Add products to WooCommerce catalog

products catalog WooCommerce are added through a text editor Rich and a series of similar forms that we use to edit and configure the pages and posts WordPress, with the help of an assistant who informs us of the we must enter information in each field or drop-down list:

the catalog can load it from scratch, creating products one by one, or if you already had another shop before importing them.

Another possibility is to load the demo catalog of the issue StoreFront, we could install in the previous point, to serve as examples and reference to edit and upload our own products.

loading and editing products can be a laborious task, especially if we have many products and product categories, but is of no technical difficulty: text input, image upload and configuration of products according to their characteristics. Surely, this point will be the longer it takes to complete us.

7. Select and install a theme for WooCommerce

The theme determines the visual aspect that will have our online store, as well as additional features that can be incorporated. If the characteristics of StoreFront do not seem enough, we can choose to find and install another theme that is ready for WooCommerce.

select and install another theme provides these advantages:

  • Usually, the topics include a «builder» for editing pages, posts and products so that can be done visually, by dragging and dropping the mouse. Thus, it is incredibly easier and faster to load new products. For example, the following image shows the builder Elementor: Click on the image to enlarge

Click to enlarge

  • Although there are free issues, payment issues have a fairly low cost (from 15 euros) and this expenditure should be seen as an investment, because we have access to the technical support and, often, additional plugins that separately would be much more expensive.

However, the selection of a new issue should not be made lightly and we must study and analyze various repositories of topics to choose one WooCommerce template that we like and suits the characteristics of our online store.

8. Choose and install additional plugins, if necessary

Finally, it’s time to decide if we need to add some additional functionality that brings WooCommerce or theme you have installed itself.

At this point, the choice of one or another plugin depends both on our preferences and the characteristics of the store itself, and can not make a valid generic recommendation for everyone.

, however, there are some features that will be useful for most online stores, which are listed below, along with a link to a post that helps us to install and configure each of these plugins:

  • Install a live chat plugin to improve service to users and improve sales. Install
  • payment via PayPal Express, which facilitates the payment process for both the store and customers.

  • Install Redsys payment via a payment method widely used by users of Spain.

Conclusions

Setting a new online store is not limited to «only» put into operation, but includes a whole tour of tasks and actions, since the idea goes through our head until the store is Transactions via Internet.

The flexibility and power tools like WordPress and WooCommerce allow not have to go into technical details and we focus on what we want: the operation of the online store and provide the fullest possible service to our customers.

have also seen the advantages WooCommerce closed over other e-commerce solutions like Shopify, which, though simple, restrict functionality much we can achieve with our online store.

precisely the tasks or decisions less «technical», such as choosing the domain name, theme or plugins to install, can be the most delicate, because if we go wrong in a configuration or load a product, we just have to correct it.

However, a poor choice of domain name or topic can severely limit the scope of our online store, possibly not the beginning, but as it grows and its functional requirements become increasingly demanding.