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What is the best link to position with link building?

marzo 30, 2020

 

Hello! How are you? Romuald Fons of RomuTV here. In this episode I will talk about what is the best link.

Yes ladies and gentlemen, today we will talk about what is the best link for each project. But before embarking I will make a short summary.

Index [Show]

  • 1. Each link is diferente1.1 links with linkbuilding, not natural
  • 1.1 Links to linkbuilding, unnatural
  • 2 PBNs2.1 Fuerza2.2 Peligro2.3 Velocidad2.4 Difficulty / precio2. 5 When use?
  • Force
  • 2.1 2.2 2.3 Danger Speed ​​
  • 2.4 Difficulty / price
  • 2.5 When to use them?
  • 3 MBNs3.1 Fuerza3.2 Peligro3.3 Velocidad3.4 Difficulty / precio3.5 When using this?
  • Force
  • 3.1 3.2 3.3 Danger Speed ​​
  • 3.4 Difficulty / price
  • 3.5 When to use it?
  • 4 Newspapers / Medios4.1 Fuerza4.2 Peligro4.3 Velocidad4.4 Difficulty / precio4.5 When using this?
  • Force
  • 4.1 4.2 4.3 Danger Speed ​​
  • 4.4 Difficulty / price
  • 4.5 When to use it?
  • 5 Micronichos5.1 Fuerza5.2 Peligro5.3 Velocidad5.4 Difficulty / precio5.5 When did you use?
  • Force
  • 5.1 5.2 5.3 Danger Speed ​​
  • 5.4 Difficulty / price
  • 5.5 When did you use?
  • 6 Foros6.1 Fuerza6.2 Peligro6.3 Velocidad6.4 Difficulty / precio6.5 When did you use?
  • Force
  • 6.1 6.2 6.3 Danger Speed ​​
  • 6.4 Difficulty / price
  • 6.5

  • When did you use?
  • 7 Perfiles7.1 Fuerza7.2 Peligro7.3 Velocidad7.4 Difficulty / price
  • Force
  • 7.1 7.2 7.3 Danger Speed ​​
  • 7.4 Difficulty / price
  • 8 Comments + nofollow8.1 Fuerza8.2 Peligro8.3 Velocidad8.4 Difficulty / precio8.5 When to use it?
  • Force
  • 8.1 8.2 8.3 Danger Speed ​​
  • 8.4 Difficulty / price
  • 8.5 When to use it?
  • 9 Networks sociales9.1 Fuerza9.2 Peligro9.3 Velocidad9.4 Difficulty / precio9.5 When to use it?
  • Force
  • 9.1 9.2 9.3 Danger Speed ​​
  • 9.4 Difficulty / price
  • 9.5 When to use it?
  • 10 links 2.0
  • 11 Receiving feedback
  • 12 Changes ranking links
  • 13 forums
  • 14 TSA
  • 15 Newspapers
  • 16 microniches
  • 17 MBNS
  • 18 PBNs
  • 19 An Overview
  • 1.1 links to linkbuilding, unnatural
  • 2.1
  • Force
  • 2.3 2.2 Danger speed
  • 2.4 Difficulty / price
  • 2.5 When to use them?
  • 3.1 3.2
  • Force Danger Speed ​​

  • 3.3 3.4 Difficulty / price
  • 3.5 When to use it?
  • 4.1
  • Force
  • 4.3 4.2 Danger Speed ​​
  • 4.4 Difficulty / price
  • 4.5 When to use it?
  • Force
  • 5.1 5.2 5.3 Danger Speed ​​
  • 5.4 Difficulty / price
  • 5.5 When did you use?
  • Force
  • 6.1 6.2 6.3 Danger Speed ​​
  • 6.4 Difficulty / price
  • 6.5

  • When did you use?
  • Force
  • 7.1 7.2 7.3 Danger Speed ​​
  • 7.4 Difficulty / price
  • Force
  • 8.1 8.2 8.3 Danger Speed ​​
  • 8.4 Difficulty / price
  • 8.5 When to use it?
  • Force
  • 9.1 9.2 9.3 Danger Speed ​​
  • 9.4 Difficulty / price
  • 9.5 When to use it?

Each link is different

Much depends on your goals, what you want, what you need your project, how you like risk. It depends on many things.

For all links or almost all as you will see can serve for one thing or another . Even sometimes I use them for one thing or the other.

Of course, because I have from clients, own projects, long-term projects or experimental projects. I have everything, so I’ve tried everything and so I can talk about what I will speak.

To the blackboard!

I have been asked many times about links, which is better for the safest … This is very fucking answer but I’m here to make things difficult.

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I tried simplify all morphologies link there and will define trying, from my point of view and my experience, which is quite enough, the issue of the value they assign me to links both in terms of positioning, danger, difficulty in obtaining or at the level of many other things.

links with linkbuilding, unnatural

Please note one thing, this is linkbuilding . They are not natural links are links that have passed not just because naturally, each calendar link is a world apart.

These are links that you want and go. You say, « want a link to position my website … » Those links.

And then are not doing actions second level, only the link itself, isolated from the rest of things. Because we can create a link in a newspaper, I consider that there is very strong positioning, and then you can plug a PBN links there that gives more strength and …

combinations are many.

But now let’s focus on this I think it will give enough chicha. If you do not agree, you leave me a comment like, « Romuald, man, this works I shit you know «. Surely if I said no, I will say no, but if I show it, rectify.

I’ve organized by force, danger, speed and difficulty / price (one thing is supplemented with the other, if something is very difficult you can pay someone to get it done).

PBNs

I understand PBNs one expired domain that has many incoming links and is obviously used to manipulate the outcome of Google.

What does this mean?

Take a domain expired with authority, we can say high DA, although he gives me a damn but since we understand, with many incoming links from authority.

perform the typical action: we installed a WordPress, and we put 7 items 2-3 links that interest us on the homepage. Then we redirect internal pages that may have incoming links to the home or to other pages from which we draw a link.

Small note: Although I really advocate 100% by whitehat, know much about it.

And, if you want, I can explain the four different types of actions that think you can do with a blog of this style, if we redirection 5. are:

  • Recover the old website and put a blog a WordPress but has all the content you had before.
  • catch a retrieved web content, already indexed and redirect it to a new website that is credible.
  • directly with an expired domain harness that force to create a real project from scratch.
  • Catch a expired domain and redirect (not).

Returning to the topic at hand that dwell love me.

  • Force

Force

PBNs

The links are those who are stronger , fuck me admit but true. You take a website that has a lot of authority with many links, you stick some items, you get a link and that metes only link you have the exact keyword and strength. It is what it is. Albeit in a different theme to what you are linking. It has strength.

contrast and why I do not have to do, I’m against it. And I say that links are the scourge of the SEO. When we say that this is very strong, a lot of people go running around like crazy to create something similar and then what happens happens. Although still reigns, it is something that is in decline.

  • Danger Danger

You can carry penalties , Google is good at detecting PBNs, you have to be very good and at the end we will end up falling all or directly this will not have strength. works right now but the danger is greatest .

Speed ​​Speed ​​

Much strength, danger, speed strong . You do this, recover, you put a link to your website with the anchor text exactly as you only have 2-3 outbound links, all the power is concentrated there. And that, willy-nilly helps up fast.

  • Difficulty / price

Difficulty / price

Let’s call it average. I do not dedicate myself to buy expired domains, BigSEO here, I have two people who are responsible for that.

But I can tell you can be lucky and get 200 euros a domain that have a good backlink profile, perhaps 400-500 domains, eye Kingships starters. Or maybe, you see the shit and you get 2,400 euros, as happened to me, you spend a bundle and you’re left with a domain.

So difficulty / price is quite high. If you want something good today, get it expired domains pasta.

  • When use?

When use?

makes sense to use this in projects that have an expiration date . Absolutely. If I had to do something that I will last one year.

For example:

want to make a web of a film that will come out because it will be a boom. Use this and after a year from now if I may penalize or whatever because I played a good maximum risk.

Or if you want to position the Champions League final a Barcelona vs Madrid 2106. Find more spam. If you want to position ‘Viagras’ or porn, not going to do it with MBN. Porn, is a sector that clearly sucks a lot of this. I think there is hardly a project that is not doing this at the level of porn in Spain, I know.

And of course, advantage to the maximum the anchor text and keyword exact match. Because as you’re already giving all out, you’re risking everything.

This is dangerous as hell, so give that extra anchor text, which has both plus today. But here you go flat, this is for people who like risk. See the benefits quickly and then one day you wake up and see the penalties, and raisins to win 7,000 euros to 0.

works, but do not recommend it. never would for a client .

MBNS

This is the story I made up the MBNS of chicken the oven and all that.

  • Force

Force

high. is strong because they are real domains that end up having traffic, just positioning. They are a same subject and you can go pretty hard with the exact match anchor text.

I would say after PBNs are stronger links have .

And the trend is that this will go up and down PBNs. With 4.0 we have seen that we are doing MBNS begin to position faster. There must be a reason.

  • Danger Danger

Bajo. And I did not put zero because that’s for newspapers, but the risk is very low . All are monetized with Google AdSense, all add value to the user, no patterns back. Have mounted system so that those links are considered useful.

are safe. are powerful, not as much as PBNs but are much safer.

Speed ​​Speed ​​

Van fast . Once you and start creating links, there MBNS that we have positioned in a month and a half. In that time we have had success stories of top positions.

  • Difficulty / price

Difficulty / price

Here yes that wipe ‘em. This is the most expensive thing to do or the most difficult .

It is true that when you have the MBN already created, you’re like an army ready to die for you, that you can put the links you want, with authority, traffic, etc. But input must recognize it, they are expensive and difficult. They are months and months of work, investing in many texts, planning, servers, IPs …

  • When to use it?

When to use it?

For long-term projects lasting . I had MBNS, the oldest is the recipe that now is a unique web. And I have some that are almost as old, are already more than three years running.

are links that I if I dare them to customers , certain customers.

For example:

In the MBN recipe. Imagine a customer having to do with the restaurant industry. If you have a website that is paella Valenciana, you can put a link to the best restaurants in Valencia paella.

A web positioned for paellas, which makes all the sense in the world goals over that and there you get a link to your client. Is fantastic, nobody can punish, that’s good.

has a problem. not work so well with projects that are geolocated .

For example: Plumber

Barcelona, ​​Madrid plumber … Why?

The person looking for a plumber in Barcelona will never be interested in a plumber in Madrid.

The MBNS rely on people to go to a web to another through a link.

Let’s face it. You pass the link juice, which is much smaller than a PBN but do not have that extra users ranging from web to web. They have this limitation. Not the best system to create a MBN geolocalizadas key words (with PBNs itself).

is also scalable . This is really interesting. Ie it can grow to infinity and beyond. Can create more websites, more, more one way links continue adding value to the user . Brilliant!

and good, and this I can say with all the peace of the world is that can be very aggressive with exact match keyword level.

So, you can put many internal links exact keyword. Because even if you have 200 sites, at the end just you are having a web maybe 45 inbound domains. There can be 50-60% accurate keyword, absolutely nothing happens.

All that is explained there, the keyword, 20-30% if all bullshit. It depends on each one of the sectors, how many inbound links you have, a lot of things.

In this case you can be aggressive with your keywords accurate. Imagine you go to a 50% exact keyword, the rest use to keywords opportunity to help you and to open up also the spectrum and traffic each of your content.

Newspapers / Media

By this I mean any real web having authority . This is important and this is where a lot of people wrong.

  • Force

Force

Baja. And I repeat. The strength of a link in a newspaper is LOW . This will have to put you on the head.

Why?

Because yes, are websites that have a lot of authority domain or many domains starters, but are websites that have a lot of content .

Perhaps, your article is seven clicks away from the home or four levels of subfolders of the domain. Although that authority is high, is divided between thousands outgoing thousands of domains of outgoing links which have these means. So the force is very low. not going to position keywords .

There are links that when you put it shows. It’s not like happens in PBNs or MBNS, you put a link and you start to notice climbing positions so incredibly fast, especially with PBNs. Not here. It’s like a diesel, ‘re doing it slowly but adds up .

  • Danger Danger

The best they have is that the danger is zero. VOID . Why are the links that I recommend. Both newspapers

as MBNS are the best because they have no kind of danger. Media are having, who have all the authority of the world for Google, which continue to create content fucking.

Of course, I do not think any newspaper allows you to do stupid things typical of « plays the article and put a link to the home, another one category and one to an internal page .» No.

I mean a newspaper article of 600 words, with your link, with a couple of more outbound links that are not your competition but are in your niche, more internal a couple of links, typical of a Newspaper. Zero risk.

If I think a big project and I want it to last me a lifetime shot this. And this is what must give the customers , any project you want to be long-term.

speed speed Slow

. It is what happens. Your article is lost in so much content on the day. Well, because they lack many newspapers. If you think a thousand newspapers thousand links in a short time, of course you’re going to notice. I notice and in a year and a half you will reign. But the cost has that fabric.

pillaging you going where I’m going? It is difficult to segment the different types of links but I want you to understand the basics of each.

  • Difficulty / price

Difficulty / price

Alto. Post paste it in a newspaper . We are talking about 200 euros, 150, 500. 1,000, 1,500 if they are international media. And they pay, do not think I exaggerate.

  • When to use it?

When to use it?

For long-term projects as we have seen.

Yes, serve geolocation . You can make news and get something in Barcelona there anything that has to position geolocalizadamente.

not scalable unless you spend 50,000-100,000 euros, a thing with which you can create many links, many newspapers butt.

Here are what I would anchor text in which the word anchor keywords are opportunity. Since the force is low and will not push both your exact keyword. Key words

If you are looking for opportunity, do not miss the video where I explain what are the keywords of opportunity, and how Google begins to position them the same , finds and selects some. The

can use. In these words do you notice that already have a Google inertia. And when positioned help you position the main keyword .

microniches

I mean the typical websites designed to position themselves for a keyword, with few inbound links. You know what a micronicho.

  • Force

Force

have, from my point of view, stronger positioning a newspaper, if they are well made, if they are positioned slightly.

  • Danger Danger

But have much more danger than newspapers. Google is really good at detecting micronicho networks. Detecting when used micronicho different sites to try to locate other keywords in other microniches, it detects all this very well. So it has some danger.

The micro niches have medium strength and quite dangerous , you’re playing the slightly because they are sites that usually do not pass a manual review. The MBNS and newspapers if they pass.

and micro niches if you use more than one at the end sing. Newspapers do not, you can use all hell you want that absolutely nothing happens.

Speed ​​Speed ​​

Media , higher than a newspaper presumably because it also attacks more exact keyword.

  • Difficulty / price

Difficulty / Low Price

. Make micro niches today is easy, buy the domain, install a wordpress, ask or write texts few, you do some links and if the keyword does not have much competition is just positioning.

  • When did you use?

When did you use?

projects are good for both mid-term and long-term . They can be combined with other microniches and then bet high exact match.

Extra : links to remove the TSAs are well . That they are positioned and have a terrific profile because they have links links. They would be on average between micronicho and newspaper. I have not thought of before but you can also get links from TSAs. sure but I see poquita strength as well. (More on TSAs in Links 2.0 below)

Forums

must talk about the forums because forums are no longer what they were. Many people have the notion that a forum is very dangerous. No, can get links to forums but you have to do well . Not just any forum.

have to look, with footprints, current threads forums are talking about things that have to do with your topic or interested people who may end up visiting your website when you put the link.

  • Force

Force

Little . Less than newspapers, but something has. If they are nofollow we’ll see, but if dofollow has some strength.

  • Danger Danger

If you do it right is very low . I put (++) because it tends to be a lot of this, to go to many forums.

When you find one and you see that you can put a link without paying, you get excited and decision forum, forum, forum … And that sings to the end. And I have seen yes penalties for too many links in forums.

No penalties have seen newspapers or MBNS (once itself that penalized me for duplicate content in an MBN mine). Yes I have seen penalties PBNs, microniches and forums.

speed speed Slow

. A forum has many URLs lot of shit without content, very cortitas answers and Google does not have it in mind. But they give some strength. They are well as supporting other strategies .

  • Difficulty / price

Difficulty / price

Zero. To which you master the footprints, you get links here is very easy.

  • When did you use?

When did you use?

you used to any project if you do well .

Yes, serves to geolocated. You can go to a forum in San Andreu and talk about whatever, San Andreu as plumbers.

And the anchor text if you put keyword sings a lot. I here use natural anchors very as URLs of the type « you have seen on this site » stuff. Do not go by keywords because that’s where he sings a lot and where the danger arises. If you do it better risk would be minimal or even zero if not abuse. But there are dangers here if you do it right.

Profiles

In this case speak of web profiles high authority, Hewlett Packard type, these sites that sell Fever and all this, even if they are dofollow.

  • Force

Zero Force. profiles themselves. I’m not talking about second-tier shares. I’m not talking about putting a link here and then put him MBNS or PBNs.

But the link alone is not positioned nothing .

  • Danger Danger

No danger at all.

speed speed speed

No, not positions.

  • Difficulty / price

Difficulty / price

And does not cost anything for five dollars because you have 10,000 profiles Fever.

So profiles. Bah!

Comments + nofollow

Here and there may be some tensions. Look how easy I’ve put it.

  • Force

Force

not directly positioned so . Because, I’m sorry, I do not care what you say out there but I have to say what I think. The nofollow links are not positioned. It is what it is. They do not place.

In my experience the nofollow links do not place anything. Comments in 99% of cases, and 1% of cases are in the porn industry. Total comments and nofollow links are not positioned .

  • Danger Danger

had put initially they had no danger but did have a little danger . Spams much because if you can drop a fat, especially if spameas in comments that are dofollow host.

Speed ​​Speed ​​

Nothing . Because they are useless.

  • Difficulty / price

Difficulty / price

Nothing . Because now believe day at a time thousands.

  • When to use it?

When to use it?

Not that are useless but do not contribute anything towards their own, but you can provide some indirect way .

For example:

what I said in the video of the 77 ways to increase traffic.

If you leave a comment that is nofollow, the link itself has no force positioning, but it is an interesting commentary, is a website that has a lot of traffic or the first comment and say something interesting, if you you can drive traffic.

And that traffic can have consequences. You can put a dofollow link after that can give you satisfaction signals the user. You can give other things that directly is not positioning but can affect positioning.

Social Networking

This is where many disagree and have seen many articles on many websites, respected, saying social networks position themselves.

  • Force

Force

links on social networks do not place . And that’s what I think and that’s how I say it. That’s right and I’ll keep saying. links on social networks do not place . Most are nofollow.

  • Danger Danger

really here it no danger of anything .

Speed ​​Speed ​​

No speed.

  • Difficulty / price

Difficulty / price

No difficulty / price. Anyone can do it.

  • When to use it?

When to use it?

Social networks are masters of indirect traffic. Create a viral and you come hundreds of thousands of people and natural like an egg, good links appear. You understand?

The link itself does not force positioning, but what happens to that link, if well treated, can be the bomb. And can you take a lot of referral traffic . And that traffic can give many signs, you can browse your site, you can serve to position keywords derived. You can serve for many things.

Although the inbound link does not have positioning force, yes you can help a lot with him. Yes. I’ve seen. In fact if you look you help single mothers that we first see the website because we went viral cursosinemweb.es that and won a lot of natural links and signals.

Así que sí, con las redes sociales se puede llegar a posicionar pero no nos engañemos, los enlaces en las redes sociales no posicionan.

(La parte de la derecha de la pizarra debería servir como complemento de la parte izquierda, que es donde se cuece el pescado y la otra son las especias que le dan el saborcillo único.)

Enlaces 2.0

Ha pasado algo muy bonito, hemos tenido unas conversaciones muy guays en Twitter y he cambiado de opinión en algunas cositas y he decidido añadir otras nuevas.

Recibiendo feedback

Estoy muy feliz porque al final he hecho un vídeo que ha hecho que otros SEOs me digan cosas, que es realmente lo que a mí me gusta. (me tuvieron ayer hasta las 2 respondiendo comentarios.)

Estuvo guay porque tuvimos una conversación entre gente SEO, que se dedica al SEO. Está muy bien porque la mayoría de los comentarios que tengo yo habitualmente son de o gente que está empezando, que quiere aprender a ganar dinero en Internet o mejorar su proyecto, pero no tanto de profesionales.

Y, el hecho de que profesionales vengan y discutan, me contradigan y me digan lo que ellos piensan me parece de puta madre. Así que venga, a ver si lo hacemos un poquito más todos.

Cambios en la clasificación de enlaces

Con mi afán de dejar claro que los enlace en periódicos no son tan la panacea como los venden, a lo mejor, los infravaloré un poquito, pero un poquito, no demasiado.

También he añadido otras cosas que me habéis ido diciendo en Twitter como el TSA, los gov, los EDU…

Hay algo que quiero definir muy bien, ya que hay muchos grises. Una web de una PBN puede ser un súper proyecto y al final acabar siendo como un periódico o como una web de autoridad. Un micronicho puede crecer mucho…

Lo que quiero que entiendas es que estoy intentando hacer una pequeña clasificación en base a unos parámetros comunes que tienen este tipo de webs, morfologías.

Los foros

Me dijeron que había puesto los foros al mismo nivel que los periódicos y dije, hostia sí pues me he pasado. Y hoy he visto que le puse un (-) y creo que ayer dije que eso indicaba que era como la mitad de fuerza.

Pero, para que quede claro. De los enlaces que tienen algo de fuerza.

Porque sigo diciéndolo, perfiles, comentarios, enlaces nofollow y redes sociales a nivel de solo el enlace, no tienen fuerza de posicionamiento . no combinado. Los foros estarían en la parte más baja del todo de los que sí que tienen un poquito de fuerza, ¿vale?

En redes sociales hay truquitos muy buenos con link building combinado.

Pero a nivel de fuerza los foros serían los que están más abajo .

TSA

Segundo nivel de fuerza por abajo a nivel de posicionamiento .

Los TSA son como pequeños micronichos pero, por el hecho de que son palabras clave que tienen poca competencia porque son muy nicho y que habitualmente no hacen falta enlaces para que se posicionen, no son webs que vayan a tener mucha mucha fuerza. Así que los he puesto en segunda posición por abajo.

Por supuesto como no tienen casi enlaces y realmente son tiendas, tienen un perfil muy sano.  Son dominios nuevos, tienen contenido original, se acaban posicionando casi sin enlaces, y tienen peligrosidad cero .

Periódicos

Aquí es donde hay mayor discrepancia.

Aprovecho para decir que he puesto los .edu y los .gov aquí mismo porque este tipo de webs, que normalmente tienen muchos enlaces entrantes también de autoridad, se pueden considerar como webs de alta autoridad .

Cuando yo digo enlaces de webs .edu o .gov, me refiero a enlaces de una universidad de verdad,  que sacan un artículo en su blog de investigación científica o lo que sea y te ponen un enlace que tiene que ver con lo que va tu micronicho. Ese enlace es bueno y tiene fuerza 3.  Incluso podría tener más porque puede que no sea un periódico y que no tenga tanto contenido como puede tener un medio de noticias.

Alguien en Twitter me dijo en cada uno sus micronichos metía unos 40 .edu-.gov. ¡Ay amigo!, esos enlaces son caca. Estoy convencido que no son esos. Son los típicos que tienen o muchos comentarios o están en un subdominio.

La gente se cree, que el domain authority es el mismo en un subdominio que en el dominio que acaba teniendo la misma fuerza. NO. Si tu creas una web dentro de un subdominio de un dominio que tenga mucha autoridad, tu subdominio tiene una mierda de fuerza. A menos que esté enlazado desde la home o alguna historia, no tiene fuerza. Es como un dominio nuevo, eso nos tiene que quedar claro.

Así que, los pondría con los periódicos , y para mi están en la siguiente escala.

De verdad. Hemos hecho campañas en periódicos muy bestias, muy grandes de posicionamiento, gastando muchos miles de euros por mes para posicionar algunas palabras clave en nichos de alta competencia, incluso de media, y no son tan potentes.

No lo son. Son potentes pero no tanto.

Ahora, si los combinas con otras cosas, sí.

Como enlace, en una noticia de verdad, te van a ayudar con keywords de oportunidad, con palabras clave de poca, media dificultad. Pero para palabras clave de alta dificultad, con un único enlace y meter ahí palabra clave, no se nota tanto como en un micronicho.

Micronichos

Aquí también vais a estar en desacuerdo, pero lo he probado y es así.

Estos típicos micronichos que acaban teniendo 10-15 URLs, contenidos pensados para posicionarse, que acaban teniendo un backlink profile que a lo mejor tiene de 20 a 100 dominios entrantes.

Si sacas un enlace desde la home del micronicho, tiene más fuerza de posicionamiento que en un periódico que te pone una noticia que está dentro de 3 millones de noticias con 10.000 enlaces salientes hacia otros dominios.

Porque los micronichos, enlaces salientes tendrán poquitos. Y habitualmente acaban teniendo tráfico . Seguramente más tráfico de lo que tendrá una noticia porque te la publicaran o en un blog de un periódico o raramente acabará en primera portada.

Para mí, un micronicho que esté bien, no un súper micronicho, pero un micronicho que esté cumpliendo con lo que se espera de él, tiene más fuerza que un periódico.

Y en cuanto a los periódicos, voy a tener mucha resistencia, lo sé porque hay muchos negocios montados en base a ello, pero esto es lo que yo he visto desde mi experiencia.

Pero tener en cuenta una cosa, los periódicos que tienen fuerza 3 y 0 peligro . Que esto es lo que yo creo es más válido para hacer un proyecto a largo plazo.  Se pueden llegar a comprar muchísimos, a escalar con toda la tranquilidad del mundo y muy rápido, como hable en el asco sobre la velocidad a la hora de publicar enlaces.

Se pueden hacer autenticas maravillas pero te vale pasta. Son seguros, tienen fuerza moderada pero son caros. It is what it is.

MBNs

Las MBNs , para mí, tienen más fuerza que los micronichos .

Alguno me ha dicho en Twitter, que las MBNs están basadas en micro nichos. Sí, están basadas en webs muy verticales . Pero toda su estructura, toda su configuración hacen que se posicionen más rápido , que tengan mucha autoridad y que cualquier cambio que hagas en una web de una MBN se replica por todas las demás webs.

Si pones un enlace entrante o si entra un enlace porque se ha posicionado una web de una MBN, tal como está el entramado del interlinking, esa fuerza se va distribuyendo entre todas las webs. Es exponencial . Si entran tres, se reparte por todas las webs.

Entonces las MBNs son como los micronichos pero bien planificado . Intentar posicionar las mismas palabras clave en micronichos, haciendo el típico linkbulding, etc., o en una MBN, gana la MBN. Te lo digo yo que he hecho de ambos un montón.

Son más potentes, y los enlaces que saques de éstas también. Lo hemos experimentado y utilizado en proyectos reales. Recuerdas lo que comenté de poner un enlace hacia un restaurante desde las MBN de recetas… Tiene una fuerza increíble. Porque se posicionan para palabras clave fuertes , tienen un tráfico que flipas…

PBNs

Recordemos:

Para mí una PBN es una web de un dominio recuperado, ya sea en subasta, scrapeado o porque haya expirado y que tenga muchos dominios entrantes de autoridad. La coges y aunque sea de otra temática, le metes seis contenidos que tengan que ver con la temática de tu money site, sacas 5 o 6 enlaces directos hacia tu éste y haces las redirecciones 301 de los enlaces para recuperar el link juice y ya está.

Esa cosita cutre que le metes un WordPress y lo montas en 10 minutos. Eso que se hace tanto en el porno, por ejemplo. Me refiero a este tipo de PBNs, no me refiero a un dominio expirado al que te has pasado un año y medio metiéndole contenido y acaba siendo una web más del estilo de periódicos.

Es el máximo exponente en cuanto a fuerza pero que sigue teniendo más peligro .

Me puedes decir: “ hostias es que las PBNs, si las haces bien no tienen tanto peligro .”

A lo mejor si eres muy bueno, tienes menos peligro y puedes reducirlo un poquito. Si no eres tan bueno a lo mejor se aumenta. Esto depende y en cada caso es diferente.

Pero en general, yo he visto un huevo de penalizaciones por PBNs y por MBNs no, ni por periódicos. Por micronichos sí y por foros también. Pero de PBNs muchas.

Así que como norma general, la PBN es lo más potente pero es lo más susceptible a sufrir penalizaciones.

Por mucho que lo capes por htacces para que tu competencia no lo encuentre y todas estas cosas que todos conocemos. Esto no deja de entrañar un peligro porque tiene mucha fuerza, modifica mucho el algoritmo de Google, y por eso Google está poniendo más esfuerzo en esto.

Una visión general

He cogido lo de ayer, 24 horas después y tras hablar con vosotros, lo he pulido un poquito.

Si se te ocurren más cosas, me lo puedes decir y así podemos ir mejorando con el tiempo, ¿por qué no?

Pero creo que puede servir de guía  para bastante gente que no tiene las cosas claras y que se piensa que pone tres enlaces de periódico y ya se posiciona.

Alguien me ha dejado en Twitter un comentario diciendo: “ Mira con 4 enlaces de periódicos y tal, se me ha posicionado la web .” Sí, todos tenemos ejemplos de todo. Yo he posicionado webs sin enlaces, con enlaces de periódicos…

Hay que coger el global , no casos particulares. Si no, no podríamos hacer este tipo de organigramas, esquemas o como lo queramos llamar.

Eso es todo. Thank you. Nos vemos en el siguiente. Que sigan los comentarios que me encanta.

the Chao!

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